12 Benefits12 Benefits Violet Blow-in Balm For Blondes

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With Taylor Swift and Jennifer Lawrence setting the platinum blonde bar pretty high, pandemonium has reached a fever pitch. But, maintaining it is an entirely different ball game. To avoid brassiness and that unwanted yellow tone that can happen after repeated washes, this multi-use purple blow-in balm restores color intensity in between salon visits and leaves hair with a high-gloss shine every time you use it. This product is enough for 1 to 2 at-home treatments.