Better Not YoungerBetter Not Younger Silver Lining Purple Brightening Shampoo For Grey & White Hair

BUY at ULTA Beauty

Silver Lining Purple Brightening Shampoo for Grey & White Hair - Better Not Younger's Silver Lining Purple Brightening Shampoo is a proprietary blend of ingredients eliminates brassiness and yellowing in cool blonde, platinum, silver or gray tones while hydrating and strengthening hair, adding extra lift and volume. Key Ingredients Burdock Root - rich in vitamin A, iron, potassium, and essential fatty acids, nourishes hair follicles and provides nutrients to the scalp Hops - a natural conditioner, the nourishing antioxidant-rich oil helps to smooth and thicken hair Sage natural astringent can help unclog hair follicles and also helps balance oil production in the scalp Bamboo - help to strengthen hair strands while also supporting moisture retention D&C Violet 2 - optical color agent that reduces the intensity of yellow tones to help brighten and lighten the appearance of hair color Benefits Reduces yellowing and brassiness in grey, silver and cool blonde tones Adds instant volume, fullness and lift Adds shine and manageability Safe for color-treated, keratin-treated, chemically treated hair Vegan, sulfate-free, paraben-free and cruelty-free Made in the USA - Silver Lining Purple Brightening Shampoo for Grey & White Hair