Estee LauderEstee Lauder Pure Color Love Lipstick - Proven Innocent (matte) - Only At Ulta

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Pure Color Love Lipstick - Only at ULTA!Daring. Vibrant. Striking. Sublime. Color has never felt so fun!There are no rules in Love - so play, mix and remix to make every look your very own. Fly solo with a single shade. Layer up for custom color or selfie-worthy styling - see How to Use below for a few looks to start you off.Whichever Love you love, start creating your playlist today.Finishes - Comes in four trending-now finishes, each in multiple must-have shades:Sparkle Chromes: Shatter the shine barrier with these lip sparklers. Creamy texture, dreamy glitter shineUltra Mattes: The boldest, vibrantly rich and dramatic. Long-lasting - keeps that just applied look for hoursShimmer Pearls: High-sheen, high-impact, with a balmy textureCooled Chromes: Take shine to the extreme with a high-gleam sparkling effectEdgy Cremes: Lavish lips with creamy, comfy modern colorEvery shade is long lasting, comfortable, super-smooth as it glides on, and non-drying on your lips.Pure Color Love is packed with a superfruit cocktail of pomegranate, mango and acai power oils. Lips feel smooth and soft, with renewed moisture. The lipstick texture feels weightless, yet wonderful.And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive. - Pure Color Love Lipstick