IliaIlia Mascara

BUY at Anthropologie

When Sasha Plavsic grew weary of puzzling over the ingredients listed on the back of her lipstick box, she poured her admirable energies into the foundation of Ilia Cosmetics. Her ethos - that pure, ethical and sustainable ingredients need not be at odds with a fashion-forward aesthetic - has made her a heroine for beauty mavens who value transparency as highly as trendiness. This mascara was inspired by the film noir era and crafted to create the sultry-eyed look of its most alluring stars.