InstylerInstyler Straight Up Max Iconic Straightening Brush

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Say goodbye to straightening tiny sections of hair multiple times with a flat iron. With STRAIGHT UP MAX, you can easily straighten 4-5 times the amount of hair in a single pass. Kick the frizz but keep the body and volume - it's as easy as brushing your hair. FAST FRIZZ-FREE FINISH The secret behind the styling power is three different frizz-fighting technologies. STRAIGHT UP MAX is the FIRST straightening brush that has as many ions as a dryer. The ionic bristles add a second layer of superior de-frizzing, and finally the powerful ceramic heated plates. Hello smooth, shiny hair! GETS HOT, STAYS HOT Most heated brushes lose power as you style, but not STRAIGHT UP MAX! Digital heaters combined with 65 ceramic heated plates deliver instant heat and maintain temperature for fewer passes, faster styling, and superior results. WHO IT'S BEST FOR Anyone who wants to smooth and de-frizz their hair in half the time.