IT CosmeticsIt Cosmetics Confidence In A Cream Anti-aging Moisturizer - 2oz - Ulta Beauty

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Discover IT The #1 anti-aging cream in America* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Heres an overview of whats new, better and different about this skin-transforming super moisturizer: Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks! Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone The quick-absorbing formula you know and love, now with a silky cream texture Paraben-free formula is now also vegan** and free of artificial dyes and drying alcohols New packaging uses less plastic to reduce environmental impact Shop it in travel, regular, and super sizes so you can experience these SUPERCHARGED benefits wherever you go! *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Aging Benefit, Skincare Product Unit Sales, January-December 2021. **Vegan formula: no animal-derived ingredients. Developed with plastic surgeons insights and dermatologists ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. For best results, apply moisturizer to clean skin in the morning and evening. Using upward sweeping motions, smooth gently onto face, neck, dcollet and anywhere your skin needs moisture and rejuvenation.