JoicoJoico Colorful Anti-fade Shampoo For Long-lasting Color Vibrancy

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Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy - Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis. Benefits Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates** Provides UV protection for longer-lasting color*** Increases shine, manageability and strength**** *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate ***When using Colorful Glow Beyond Anti-Fade Serum ****Against combing breakage on damaged hair - Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy