JoicoJoico Defy Damage Protective Shield

BUY at ULTA Beauty

Defy Damage Protective Shield - This damage-defense hero shields hair from the ravages of daily thermal styling, UV exposure, and pollution. With bond-building protection against color fade, breakage, and dryness, youll have shinier, stronger, healthier hair. Benefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Instant, daily protection from damaging heat, UV and environmental exposure Makes hair 4X more resistant to breakage during heat styling* Protects against color fade Leaves hair soft, shiny and looking healthy *Against combing breakage on clean damaged hair *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque Key Ingredients Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair. Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal. - Defy Damage Protective Shield