JoicoJoico Travel Size Color Balance Purple Shampoo

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Travel Size Color Balance Purple Shampoo - This unique, color-correcting formula preserves cool blondes and silvery grays banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements. Benefits Instantly neutralizes unwanted yellow and warm tones in blonde hair Long-lasting results through 12 washes Boosts shine and smoothness Over 2X stronger hair* Gently cleanses hair Controls static *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together Key Ingredients VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. - Travel Size Color Balance Purple Shampoo