AmikaKeep Your Color Shampoo

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Extend the life of your luminous hair color with amika Keep Your Color Shampoo. Formulated with a unique combination of UV filters and antioxidant-rich obliphica berry, it shields color and prevents fading while protecting against free radical damage. Five different amino acids strengthen the hair shaft, smooth the cuticle, and boost the hair?s elasticity and overall health.. Soybean Oil protects against color fading and keeps color vibrant for longer. Disodium EDTA counteracts the dulling effects of hard water build-up. Free of sulfates, parabens and artificial colors. 12 fl oz. Use with amika Keep Your Color Conditioner for best results. AIKA-WU34. AM50.13009. Amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.