Living ProofLiving Proof Color Care Shampoo

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Color Care Shampoo - The Color Care system makes hair color last 2x longer.*Tired of washing your color down the drain? Living Proof Color Care Shampoo is a sulfate-free shampoo that limits stripping and protects against color fade - for vibrant color that lasts.It's powered by a color-optimized, sulfate-free surfactant blend to limit stripping. Film formers and a conditioning ester enhance and replenish the protective layer of your hair, while UV filters and chelating agents fortify against the environmental aggressors that cause fading. Added slip modifiers help to reduce the damaging effects of combing wet hair, while our patented Healthy Hair Molecule helps hair stay cleaner, longer.Key Benefits:Helps protect from color fadeMakes hair color last 2x longer when used as part of the Color Care system*Gently cleanses hairProtects against hard water minerals that degrade hair colorReduces damage from wet combingHelps keep hair cleaner, longerProvides UV protectionKey Ingredients:Healthy Hair Molecule: Helps hair stay cleaner, longerColor-Optimized Surfactant Blend: Limits the stripping of hairFilm Former & ConditioningEster: Enhance and replenish the protective layer of hairChelating Agent: Binds to and removes hard water mineralsUV Filter: Protects from UV damageFree of silicones, phthalates, and parabens. Vegan and cruelty-free.*Color Care Shampoo, Conditioner, and Whipped Glaze, compared to a traditional prestige color care shampoo and conditioner - Color Care Shampoo