MarcelleMarcelle Twist Push Up Mascara

BUY at Birchbox

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelles Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesnt clump or flake off.