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Big SexyHair Water-Activated Volumizing Powder Conditioner - Lock in volume with Big SexyHair Water-Activated Volumizing Powder Conditioner. This conditioner transforms from a powder into a luxurious cream. Formulated with collagen to lock in your long-lasting styles that make a BIG statement. Benefits Water-activated Provides up to 50% additional volume for fuller-looking hair Provides long lasting volume up to 72 hours Color-safe Maintains natural shine Concentrated formula (1 1.7oz Powder Play Conditioner = more than 1 10.1oz liquid conditioner) when used as directed Cruelty-free Reduces breakage up to 40% Sustainability is Sexy! This bottle is made with up to 96% PCR and is continuously recyclable. PCR or Post Consumer Resin is discarded plastic that has been recycled, reused, cleaned and reprocessed Key Ingredients Collagen Formulated Without Preservatives Silicones - Big SexyHair Water-Activated Volumizing Powder Conditioner