SheamoistureSheamoisture Purple Rice Water Strength + Color Care Conditioner

BUY at ULTA Beauty

Purple Rice Water Strength + Color Care Conditioner - SheaMoisture's Purple Rice Water Strength + Color Care Conditioner softens and guards hair from losing moisture loss. Color treating can leave hair feeling dry and brittle. Purple Rice Water Strength + Color Care Conditioner locks in moisture, nurturing strands back to health. Once forbidden, Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nourishing formula that adds pigments to the hair to help combat unwanted brassy tones, while softening and detangling. Hair feels luscious and looks radiant.Key Ingredients:Purple Rice Water: Rich in antioxidants. Legend has it that Purple Rice was once reserved for China's emperors.Wild Orchid Extract: Humectant properties promote moisture retention.Sweet Violet Extract: Provides slip to delicately detangle.SheaMoisture's Story:Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. Through Community Commerce you help empower disadvantaged women to realize a brighter, healthier future. Ethically Traded Ingredients Sustainably Produced. Pioneering Community Commerce and Fair Trade Since 1912. Tested on the Tucker family for four generations. Never on animals. - Purple Rice Water Strength + Color Care Conditioner