Urban Decay CosmeticsUrban Decay Cosmetics Eyeshadow

OMG. Urban Decay didn't think they would ever want to change their already incredible Eyeshadows. But thanks to new advancements in formulation technology, they found a formula that will BLOW YOUR MIND. (And the new packaging is amazing, too!) THE FORMULA: Even softer, amazingly velvety texture Richer, more dense and decadent color Smoother, more uniform pigment distribution and blendability Longer-lasting, more crease-free wear The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eye Shadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put. THE SHADES: Urban Decay's assortment of shades features: Best-sellers New shades Lots of shades previously only available in PALETTES (You asked, they listened!) Shimmer, satin, sparkle, duotone and matte finishes - Shimmer=Luminous sheen, no glitter, Matte=Free of sheen, shimmer or glitter, Satin=Almost matte, a hint of sheen no glitter. THE TOKEN: Packaging has been perfected as well. Inspired by NYC subway tokens, Urban Decay's gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy... no melting, magnets, or breakage.) (0.05 oz.)