AmikaVelveteen Dream Shampoo

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Triumph in the fight against frizz with your secret weapon, amika Velveteen Dream Shampoo. Formulated with smoothing Phenyl Trimethicone, it offers protection against humidity, breakage, and split ends while strengthening each and every strand.. Aloe Leaf Juice adds strength and luster, while Vitamin B5 helps promote resilience and long-lasting hydration. Safe for color-treated and chemical-treated hair. Free of sulfates, parabens, and artificial colors. 10.1 fl oz. Follow with amika Velveteen Dream Conditioner for smooth, frizz-free results. AIKA-WU36. AM50.13318. Amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.