VirtueVirtue Full Shampoo

BUY at ULTA Beauty

Full Shampoo - Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Full Shampoo. Benefits Cleans Thickens Volumizes Dissolves excess oil. Lifts the roots. Plumps each strand for weightless, long-lasting body. Features Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair. FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils. IDEAL FOR: 1. All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. 2. Safe for color-treated and chemically treated hair. Clinical Results *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses): 84% of women said their hair felt thicker.* 87% of women said their hair had more body.* 86% of women said their hair looked fuller.* - Full Shampoo