JoicoJoico Color Endure Shampoo - 10.1 Oz.

BUY at JCPenney

This gentle cleansing shampoo for color-treated hair increases color longevity and reduces tonal change. Protect your vibrant haircolor up to 33 percent longer than leading professional sulfate-free shampoos and maintain over 88 percent of red haircolor between color services. sulfate-free provides long-lasting color formulated with antioxidants and UV protectors prevents fading and tonal change made in America How to use: Apply to wet hair. Lather. Rinse. Repeat, if necessary. JCPenney limits t