JoicoJoico Color Endure Violet Shampoo - 10.1 Oz.

BUY at JCPenney

This gentle violet shampoo cleanses and maintains the hue of cool blonde, highlighted, bleached or gray hair. It also neutralizes unwanted yellow or brassy tones with a high level of violet dye. sulfate-free tones blonde/gray hair formulated with antioxidants and UV protectors prevents fading and tonal change made in America How to use: Apply to wet hair. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Sulfate-Free Conditioner. Use 2-3 times a week. JCPenney limits the sale of all s